Customer Engagement
Customer Engagement
Braze (formerly Appboy) is a marketing platform for engaging customers predominately on apps. It has 2 primary components: the mobile SDK and the dashboard. The Mobile SDK integrates with the app to provide app messaging capabilities, such as sending an In-App Message, Push Notification, Email, or News Feed to users. The dashboard is the heart of the application from which marketers can send marketing campaigns (through the various messaging channels) and to analyze and track user actions and behaviors.
My Role: UI/UX
A New Dashboard
During my 2+ year tenure at Appboy, the dashboard had overseen a massive overhaul, with all new product features and UI/UX, to empower app marketers.
Target Audience
Primary AudienceMarketers
The primary target audience is mobile marketers who are responsible for creating and generating mobile app marketing campaigns to engage and better understand their customers, leveraging across different industry.
Secondary AudienceEnd Users
These are the end users of the mobile app, leveraging app users from across different app sections and industry, of varying degrees of understanding mobile usage.
Here is a sample of my work
Segments
User Segments are industry standard ways of grouping users based on behavior, attributes, past actions to target marketing campaigns.
Campaigns
This is the heart of the dashboard where marketers engage with users with multi-channel messaging.
Analytics
Examine KPIs for insight into customer behaviors and actions.
